SUMMARY

Highly energetic and technologically astute sales and marketing professional who demonstrates excellent customer service while engaging clients and colleagues to find solutions to their business needs. Utilizes numerous project management tools to manage various project milestones and deliverables. Works to guarantee customer satisfaction and meet aggressive deadlines. Manages and creates collateral, photographs, videos and other digital assets with use of multiple tools including but not limited to Adobe Creative Cloud Suite.

  • CRM, SharePoint & Salesforce management

  • Supervision and leadership skills

  • Learning development and employee engagement

  • Adjusts to Dynamic Environments

  • HTML, CSS, Google Analytics,

  • Content Management Systems (CMS)

  • Adobe Creative Cloud

  • MOUS Certified in Excel, PowerPoint, Word

  • Vendor Selection and Management

  • Social Media Management / Advertising

  • Marketing Automation / Email Marketing / Tableau Reporting

Professional Experience

U.S. Bank  Minneapolis, MN
Partner Sales Enablement Representative (CONTRACT for 6 months through MODIS, Inc.) – April 2020 – October 2020

  • Worked as a member of the High Value Business Sales team to build a relationship and sell business rewards credit cards to potential clients, facilitated sales of 1+ million in revenue through a partnership program established by the bank.

  • Evaluated each clients monthly and annual card spend and presented the findings and potential expected rewards to each customer

  • Analyzed internal and external spending habits to create a thorough consultative presentation of findings

  • Supported clients through all aspects of business card needs, from application through activation and beyond

Entrust Datacard, Shakopee, MN
Event Marketing Specialist (Marketing Research Analyst) – 2015 - 2019

  • Built an event app using third party Attendify tool for large corporate events for use by 2000 event attendees

  • Spearheaded and instructed global migration internally and externally from local servers to Microsoft Teams, OneDrive, SharePoint, and Stream and acted as a liaison between internal SharePoint designers and marketing teams

  • ·Worked with various stakeholders to implement a sales enablement Point of Concept into Salesforce Environment and implemented a new lead scanner for MQL tracking at shows.

  • Created, distributed and managed a weekly email with use of Eloqua Marketing Suite and other Email Service Providers (ESP)

  • ·Produced, set scene, directed and edited multiple corporate videos with use of Final Cut Pro

  • Supervised and coordinated daily event execution for client meetings, large tradeshows, manufacturing and global headquarter tours, corporate events for customers, prospects, and partners while working with multiple vendors to stay on budget

  • Coordinated and helped conduct Analyst briefings

  • Collaborated with marketing and public relations to guaranteeing event publication to all digital platforms and ensure the latest collateral materials were modified using Adobe Creative Suite and sent to shows.

  • Prepared reports with use of Tableau on research into markets, competition, and technology trends in support of corporate initiatives

–

Social Networking LLC,  Eden Prairie, MN
President & Consultant–2013 - 2015 (Self Employed)

  • Provided training on social media and technology to local non-profits, businesses, individuals and implemented a new branding and social media strategy while achieving over 650% growth in social media followers

  • Oversaw all logistics and volunteers at a monthly event for over 1,000 youth and coordinated events to train 30 stakeholders on fundraising strategies

  • Worked with Filemaker Pro and Microsoft Access to develop, modify and improve databases and scripts

  • Updated & created marketing pieces, managed day to day website updates and ensured all digital platforms followed new branding guidelines. with use of Adobe Creative Cloud, Dreamweaver, Wordpress and Squarespace

  • Redesigned website, introduced and trained numerous constituents on the use of Wordpress and newly developed email marketing program with use of a new Email Service Provider (ESP)

  • Produced online media including podcasts and video

  • Social Media Community Management with use of Hootsuite & TweetDeck.

 –

Hertz Rent a Car, St Paul, MN
Location Manager –2014 - 2015

  • Aided other managers in migration of email from Lotus Notes to Microsoft Outlook

  • Reported directly to Operations Manager and managed a team of unionized workforce employees to ensure the day-to-day rental operations ran smoothly 

  • Selected by management to coordinate all safety for the airport location while also responsible for all personnel and operational functions and conducted daily coaching of employees to ensure that they provided excellent customer service

  • Worked with customers to ensure they had a positive experience & resolved complex rental opportunities where customers received a less than par experience

  • Oversaw rental fleet ensuring customers received a clean and safe car while staffing and managed schedule for 20 employees

 –

Group 3 Marketing, Wayzata, MN
New Media Specialist–2011-2012

  • Created and managed results from social media, text message and email marketing.  Served as the “go to”resource for new media technologies

  • Set up and managed Mobile Connections (texting) program for clients and trade shows while analyzing website and text message traffic using Google Analytics and proprietary text message analytics tools

  • Launched and administered a complete corporate social media marketing program

  • Created, produced, developed and edited new team member profile videos generating increased website traffic

  • Built and executed email marketing campaigns using templates, HTML and CSS for all clients increasing their visibility and readership rates

–

Trustwave, Eden Prairie, MN
Web Marketing and Event Coordinator (Marketing and Training Specialist) –2009-2011

  • Shaped company marketing and Social Media/New Media direction and increased following to over 400.

  • Administered departmental SharePoint site and developed corporate training program with the use of SharePoint and Moodle LMS.

  • Implemented Microsoft Dynamics CRM to the company

  • Coordinated all trade show and event activities for the company including shipping of equipment and management of all company promotional materials, and trade show literature

  • Reported to the Director of Marketing on rollout of a refreshed website using HTML / CSS and worked on a team for an entire company rebranding project. Coordinated company website templates in Dreamweaver and analyzed website traffic using Google Analytics. Migrated and maintained on a daily basis the day to day upkeep of Microsoft Dynamics CRM

  • Produced, set scene, directed and editedannual company video

  • Created, coordinated and organized technical training for all departments / customers, migrated to web, acted as a consultant to sister company in development of training programs, and helped conceptualize a portal for industry training